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On Business.
OB//044

To repeat_

And, why you shouldn't explain your value.

February 25, 2026
By _iain.

Welcome back,

3 things today.

Something I wrote,something I found,and something else.

All to help you work on your business.

Let's go.

_iain.

Something I wrote_

Every person I sit down with comes in looking for something.

A strategy.
A framework.
A plan.
Something they don't have yet.

But the thing they're looking for, they already have it. Right there in the way they talk about their work when they stop trying to sound professional. In the decisions they've already made and don't trust. In the thing they keep coming back to that they've convinced themselves isn't valid.

The problem is never that you're missing something.

The problem is you've been looking outward for something that's inward.

Stop searching for the next thing.
Look at what you've already built.
You'll find your magic there.

Something I found_

Don't explain your value.
Show it.

How?
Like this →

Something else_

"Shit that arrives at the speed of light is still shit."

As AI makes it easier to make anything, faster, cheaper _ worth keeping this lesson top of mind.

That's it for this issue.

See you in 3 days_

_iain.

ps_

If you're sitting on something you already know but keep talking yourself out of _ let's talk.

One session.
We'll find it.

What is On Business?
Three things.
Every three days.

Something I wrote.
Something I found.
Something else.

All of it to help you build a business that actually works.

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