Welcome back,

3 things today.

Something I wrote,
something I found,
and something else.

All to help you work on your business.

Let's go.

Something I wrote_

A client asked me: "Every time I mention writing you ask 'why writing?' Is that because you think I'd do better with speaking/video as a differentiator?"

This is what I replied →

Something I found_

How to tell the story of your business so people instantly understand what you do and why it matters.

17 minutes that could save you years of confusion.

Something else_

A reminder from Tom McElligott:

Don't be distracted by anything. The work is what counts. There are a lot of things that can get in your way, that take up your time and your emotional and intellectual energy; none of them account for anything. They mean nothing. The only thing, in the final analysis, at this stage of the game, that really counts, is the work. The work is everything. The years that I spent in advertising I saw an awful lot of people who had the potential to be good lose a lot of their ability to distraction, to politics, to fear, and to who has the bigger office. You'll get the bigger office; you'll make the money. Anything you want will happen, but sometimes it's hard for people to see that when they're in the middle of it. It looks like it's incredibly complicated. Well, it's not complicated at all. In fact, it's so uncomplicated it's amazing. All it is about is the work. Finally, if you do the work people will notice and you will get what you want. That's it. It's as simple as that.

TLDR//

If you do the work people will notice and you will get what you want.

That's it.

It's as simple as that.

That's it for this issue.

See you in 3 days_

ps_

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