Should I write?_

Or do video? Or audio?

Wrong questions.

The right questions:

Which one can I sustain?

And...

Where can I make it into the top 1%?

Everyone says make content.
Nobody says pick the medium where your worst day beats their best.

It takes effort to write every day.
Or make a video every week.
Or record a podcast.

And the truth is,
Everybody's motivation quits.

So the game isn't picking what's popular.
It's picking what's easy for you to be consistent at.

Every goal is doomed to fail if it goes against the grain of human nature.
- James Clear

Ok, but,

Should I...
...be on instagram?
...write on linkedin?
...start a newsletter?
...create a podcast?
...send hand-written letters?

The list is endless.
You have to choose.
You can't do everything.

So, how do you choose?

Ask yourself:
"Where can I make it into the top 1%?"

Avoid average at all costs.

Average is where effort goes to die.
It fades the fastest.
It's the easiest to ignore.

Ask a better question:
What feels easy to you but impossible for them?

That's your unfair advantage.
Keep your eyes open for the answer, and then do that.

That's your medium.

Pick it.
Then do it consistently.