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On Business.
OB//010

One hard question_

And, the secret to being the best in the world_

November 15, 2025
By _iain.

Welcome back,

3 things today.

Something I wrote,
something I found,
and something else.

All to help you work on your business.

Let's go.

_iain.

Something I wrote_

This is a hard question.

Even harder to answer.

But you can't avoid it anymore.

Something I found_

Make the world smaller.

The secret to being the best in the world is to make the 'world' smaller. Alan Scott was the best community-focused artisan pizza oven builder in the world. A niche that didn't exist before he got there, but one that spread, that engaged people, that created a tribe and that supported him. Alan was passionate about his craft and wasn't shy about sharing it. He trained others, turned it into a movement. It's entirely possible that you will choose a niche that's too small. It's much more likely you'll shoot for something too big and become overwhelmed. When in doubt, overwhelm a small niche.

Something else_

I listen to this most days. Not because it's changing the world. Because it's good and it makes my morning better.

Sometimes that's enough.

That's it for this issue.

See you in 3 days_

_iain.

ps_

Got a hard question about your business? Hit reply. Either I can answer it or I can connect you to someone who can.

What is On Business?
Three things.
Every three days.

Something I wrote.
Something I found.
Something else.

All of it to help you build a business that actually works.

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