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On Business.
OB//025

The anxiety never really goes_

Plus, what A24 can teach you about doing business differently_

December 30, 2025
By _iain.

Welcome back,

3 things today.

Something I wrote,
something I found,
and something else.

All to help you work on your business.

Let's go.

_iain.

Something I wrote_

We all dream of a revenue number that makes the stress disappear.

"Once I hit £10k a month, things will feel calm."

Then it becomes £20k. Then £50k.

And yet, the anxiety never really goes. Because it's not the size of the numbers that creates stress.

It's the thing itself →

Something I found_

11 lessons from A24 that will really help your business.

Something else_

Here's Dieter Rans pointing at things he doesn’t like.

That's it for this issue.

See you in 3 days_

_iain.

The A24 piece has really got me thinking about the future of thegarage.studio.

What is On Business?
Three things.
Every three days.

Something I wrote.
Something I found.
Something else.

All of it to help you build a business that actually works.

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