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On Business.
OB//004

You should probably get a coach_

(And I'm not just saying that because I am one)_

October 28, 2025
By _iain.

Welcome back,

3 things today.

Something I wrote,
something I found,
and something else.

All to help you work on your business.

Let's go.

_iain.

Something I wrote_

Most people can't explain how their business actually works.

They're just... doing stuff. All day. Every day. Hoping something sticks.

Here's the thing: If you can't map it, you can't fix it.

Here's how to map yours →

Something I found_

Seth Godin explains the coaching paradox better than I ever could.

Something else_

Matt Haig on what we gain when we remove:

If you take objects out of a room, one by one, two things will happen. The first is obvious. You will miss some of the things you have taken away. The second is that you will notice the things that remain more than ever. Your attention will focus. You will be more likely to read the books that are left on the shelves. You will appreciate the remaining chairs more. And if there is a chess board, you are more likely to play chess. When things are taken from us, the stuff that remains has more value. It rises not only in visibility but also intensity. What we lose in breadth we gain in depth.

~ Matt Haig, The Comfort Book

Question for you:

What can you remove from your business today?

That's it for this issue.

See you in 3 days_

_iain.

ps_

Someone you know needs this? Send them here →

pps_

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What is On Business?
Three things.
Every three days.

Something I wrote.
Something I found.
Something else.

All of it to help you build a business that actually works.

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