All Issues
On Business.
OB//000

This one was always going to be a challenge_

So, I'm doing something different_

October 16, 2025
By _iain.

Welcome,

I got stuck.

I have maybe 1 journal On Love.
3 On AI.
5 On Manifestos.
10 On Newsletters.

But, I must have over 100 On Business.

The question_

How do I share a curation of 10 years of learning in 100+ journals with you?

The answer_

I don't.

I simply give you one thing that helps today and then do it again next time.

_iain.

Here is today's_

Most consultants make business complicated on purpose. The more lost you feel, the more they can charge you.

But business isn't complicated. It's just three questions. And if you can answer them, they unlock everything else.

Read the three questions →

Without answers to these questions, most of what's in those 100 journals won't be useful anyway.

And so, I'm updating my format.

From now on, in each email I'll be sending you something I wrote, something I found, and something else _ all to help you work on your business.

Snappier. More frequent. More useful.

Q. What about those field notes zines?
A. Still working on them.

Volume 2 WIP_
- On AI (opinions nobody asked for).
- On Productivity (why most systems are designed to sell, not work).

Want to catch up on volume 1? You can now find all 12 here →

_iain.

Stuck on any of those questions?

Let's talk →

What is On Business?
Three things.
Every three days.

Something I wrote.
Something I found.
Something else.

All of it to help you build a business that actually works.

New here?
Why not
subscribe?
Stuck on something specific?
Here's how we work together →