All Issues
On Business.
OB//012

What to fix first_

And, 20 writing tips_

November 21, 2025
By _iain.

Welcome back,

3 things today.

Something I wrote,
something I found,
and something else.

All to help you work on your business.

Let's go.

_iain.

Something I wrote_

When working on your business, what's the first thing you need to fix?

This.

Something I found_

You can go out fishing, but you can't say "I'm going to catch 3 fish today."

5 beliefs about the creative process from Rick Rubin, via Josh Spector.

Something else_

A Josh-heavy issue this one_

20 writing tips.

That's it for this issue.

See you in 3 days_

_iain.

ps_

Start point_ unclear offer, trying to serve everyone.

In one Clarity Session, we figured out exactly who the work is for and what to say to them.

End point_ three conversations booked in the first week.

Stuck on something? Book a Clarity Session →

What is On Business?
Three things.
Every three days.

Something I wrote.
Something I found.
Something else.

All of it to help you build a business that actually works.

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