Should I grow?
Growth.
That's the goal.
Isn't it?
More in equals more out.
Doesn't it?
Before you add team, systems, or capacity, ask three questions:
Does growing let me do more of my best work, or less?
If growth means you stop doing the thing you're actually good at, you're building someone else's business, not yours.
Do my economics improve at scale, or just at volume?
Margins can go from 60% to 30% when you jump from two clients to eight.
More revenue.
Less profit.
More stress.
More clients at lower margins isn't growth.
It's just more work.
If you need volume to make the numbers work, your pricing is wrong.
Am I solving for revenue or for the work I want to do?
Revenue is easy to measure.
The work that matters isn't.
But it's the only thing that keeps you interested.
If the answers don't point toward growth, stay small.
Small is faster.
Small cares more.
Small is your unfair advantage.
You don't need to scale to succeed.
You need to know what game you're playing.
Then build the right-sized business for that game.
